The Latino Talent Boom and How Not to Miss Out
(This article was originally published on my LinkedIn page: https://www.linkedin.com/today/author/18562142)
Latinopalooza is a multi-stage, multi-ethnic, multi-age phenomenon that is already having great impact in the marketplace, political landscapes, and talent.
Organizations that don’t anticipate the implications of #Latinpalooza will miss out in many ways. Here are some facts you need to know:
- Latinos are projected to be one-third of the U.S. population by 2050 with Latinos today already accounting for 21 percent of the Millennial number. This is not a niche market; it is the market.
- Twenty-five million eligible Latino voters nationwide and over six million in places like California. This is not a side constituency; it is the margin of victory.
- Sixty-nine percent of Latinos are currently going to college, the largest percentage of any ethnic group including whites. This is not just a student body ratio; it is the future workforce.
In this series of posts, #Latinopalooza, we will share strategies corporations can start doing now to capitalize on as Latinos become one of the biggest societal and talent stories in 2016.